Sompting Abbotts has gained national recognition for its new website and content outreach. It was runner up to the Open University in its category and described by the judges as a "small school with a big voice".
The prep school, in Worthing, West Sussex, came runner-up against stiff competition of many well-known organisations in its shortlist category of 10, in which the Open University won first place.
“It was a tough decision for the judges as they felt Sompting Abbotts was a strong contender in the category,” said the awards organiser Alex Rimmer.
A small school “with a big voice”
Here’s the feedback the school received from Hannah Smith, UK Content Awards Judge: “The real-world results achieved by Sompting Abbotts are absolutely incredible, and a testament to the quality of the content being produced.
“Rather than seeking to 'sell' the school, instead, the school’s web and video content created addresses the very real concerns of all parents – from battles over screen time, to the value of outdoor learning, to STEM skills, to winning scholarships.
"As a result, it's reaping the benefits in the shape of social engagement, increased visits to the site, increased enrolment enquiries, and most importantly, increased pupil numbers. It has proved that it is indeed a small school with a big voice, producing content that is big on heart to demonstrate results. Fantastic work!”
“It’s just so fantastic for Sompting Abbotts to be recognised in this way and for people to see what our school has achieved,” says Stuart Douch, Headmaster Sompting Abbotts.
“There’s a new buzz and feel-good factor about our historic school now thanks to our raised profile that is down to our new website and digital marketing efforts.”
Sompting Abbotts worked with Lancing-based design and marketing agency Connected Copy on its major re-brand. This involved a website re-design away from WordPress to a new Squarespace platform and development of a digital and content marketing campaign.
The campaign was targeted to appeal to the school’s increasingly millennial parent audience. To find out more about the school’s achievement, please visit this link: https://www.connectedcopy.co.uk/sompting-abbotts-case-study
The UK Content Awards is a national competition open to all businesses in the UK. It celebrates excellence in content marketing and rewards agencies, charities and businesses for creating high quality, valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.
Each of the categories is judged by a panel of industry experts. The 2019 awards were presented at a gala dinner and awards ceremony at the Montcalm Hotel, London on Thursday 6 June 2019.